Brighton University
Graphic designed for my university football team winning the league and cup double
From 2021 to 2024, I immersed myself in the BA (Hons) Design for Digital Media program at the University of Brighton, graduating with a 2:1. This period was more than just an academic pursuit; it was where my technical proficiency in the Adobe Creative Suite met the real-world demands of client briefs and community leadership. My time at Brighton allowed me to experiment with everything from static print to motion graphics, all while learning how to present creative concepts to external stakeholders.
Year 1
In my first year, I was taught design principles and learned motion design, creating a series of manifesto GIFs.
Year 2
For my second year, we had to apply what we learned across different briefs. The first was based on mental health, and we were challenged to create a series of posters targeting people struggling with mental health.
We then had to work as a team, as part of a live industry brief, to create a new brand that would appeal to young people and demonstrate how the website and app could look. I created the parallel brand.
Also during my second year, we were taught 3D motion design and had to create two 3D dioramas, the first had to be before an environmental change, and the second had to show the effects of the change. This was my first time using Blender, and it was completely new software for me.
This video shows how my diorama world looked before the enviromental change had effect.
This video shows the effect of plastic waste on my 3D diorama world.
Year 3
In my third and final year, it was more research-based to begin with. I worked on beer posters and the gender stereotypes behind them, and how I could experiment with the job role and type of person promoting the beer.
We then worked on another live brief, participating in the D&AD design competitions where people all around the world compete against each other with the same brief. We just used the brief we liked and kept it internal but it gave an insight into what real world briefs would be like working with brand indentity and guidelines.
GiffGaff refurbished phone brief.
I chose this brief and kept a simplistic approach to stick to the guidelines.
Our next assignment was to work with a local gallery to use guerrilla marketing to promote their new exhibition, which had the theme of Unite. We had to present to them our initial ideas and then work on it with the guidance of a design company FilthyMedia, throughout the next few months. My concept was designed with the idea of Brighton having lots of street art and create a collaborative piece of art which would promote the exhibition.
Inital concept present to clients
My idea was to have collabortive art on the windows of the gallery to get people talking about the exhibiton and ‘Uniting’ together.
My first presentation was recieved well and I was invited to spend time with the design agency and work on the idea together. We suggested I kept in line with the current branding but create it out of circles that way each person would have a small cnavas to work on.
The gallery chose a different idea to proceed with but working with the design company gave me a great insight into how they would work in a real world environment.
“Luke’s original concept was strong, but I felt it needed some direction in terms of practicality. Luke was open to feedback, took it onboard very well and delivered a final proposal which had been thoughtfully developed and in my option was fit for purpose. I was really impressed with Luke and am sure he has lots of potential for future employability”
Then, for our final major project, we were given the brief to create something we’d always wanted to make. After having such concise briefs, moving to a brief as vague as this threw me off. Nothing immediately stood out, so I went back to what I love most, football. I had enjoyed creating posters in previous projects, so I decided to create animated posters to get different audiences into football.
The next audience was gamers.
The final audience explored the conncetion between musicians and football
The first audience was skaters.